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BRAND FILM · FOOD & LIFESTYLE

Craved
This I.

Director Joel Bryant
Year 2025
Format Documentary Short

Desire, texture,
and taste.

A brand film for Rogue Watches — an Australian independent watch brand built on the idea that a timepiece should be as intentional as the life it measures. The brief was simple: show the watch the way it deserves to be seen.

Shot to feel as rich and intentional as the product itself — dark, cinematic, and unapologetically sensory.


Documentary-level craft applied to commercial work. Every frame considered. Every transition earned. The goal was to make something that didn't feel like advertising — something people would actually want to watch.

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